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We helped build momentum that -
  • Continues to set a precedent, company-wide
  • Influences buying habits and patterns, consumer-wide
  • Inspires creativity, employee-wide
As part of the strategic management and maintenance of this visible website, Connected Marketing was tasked with developing an overall plan to attract and retain new users. We created the overall nomenclature, design template, set of usage guidelines, and editorial calendar for the HP eBrief. On a monthly basis, we worked with newsletter contributors - company-wide - to write and create timely and promotionally oriented content. We aided in the monthly design, optimization of customer data, and overall usability to create a newsletter that has been in existence and surpassed initial expectations for over three years running.
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