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Carol Francavilla
Principal and Account Manager

Carol Francavilla, principal and founder of Connected Marketing, brings a wealth of experience to this team. She has a unique professional background that lends a fresh perspective to marketing campaigns and projects. Prior to starting Connected Marketing, Carol worked at Apple for ten years in the disciplines of human resources, training, sales management and marketing. As owner of Connected Marketing, she has grown an extensive set of project management and entrepreneurial skills. Carol has worked with a variety of Silicon Valley companies, focusing on business planning, marketing communications, sales development, content writing and overall program management. As both a strong account manager and team leader, Carol has impressed clients with her enthusiastic personality, positive attitude, and strong attention to detail. She holds a BA in Communication Studies from UCLA and an MBA from San Jose State.

Carol has provided leadership and direction for the Connected Marketing team, as well as project management and marketing expertise for a variety of clients. She uses proven processes to meet the strategic and tactical objectives, providing market research and analysis, strategy, and editorial and creative direction. Carol has led the way in the delivery of overall marketing campaigns, marcom plans, sales tools, incentive programs, websites, online training tools, and emarketing campaigns, including web advertising and direct mail.
Joe O'Hehir
Creative Director

Joe O’Hehir, a highly practiced art director and designer, leads Connected Marketing’s design and development team in the execution of integrated campaigns and project-based design deliverables. Joe brings over ten years of communication design experience in the areas of brand identity, marketing collateral, and interactive design. While Joe’s primary responsibility is shaping creative strategy and concept development, he still likes to get out his sketch pad, sit in front of his Mac, and design—something he does and enjoys with every project.

In addition to working with Connected Marketing, Joe also heads up his own creative business, producing brand identity, print, and interactive design to a dynamic group of enterprise and consumer clients. Prior to branching off on his own, Joe built a creative services team at a Silicon Valley start-up, providing graphic design and creative strategy to the company’s internal organization, influencing everything from office design and brand identity to overall product look and feel. Joe began his career at Duarte Design, a communications design firm in Mountain View, where his focus was the concept development and design of corporate identity programs and marketing collateral design. Joe holds a BA in Communication Design from Chico State University.
Rebecca Seggel
Project Manager, Writer, Marketing Specialist

Rebecca has been a key member of the Connected Marketing team since 2001, working with high profile clients to plan, develop, and maintain their marketing goals through strategic communications and effective messaging. With a background in web development and design, copy writing and editing, and project management, Rebecca has experience addressing the wide array of elements that comprise effective marketing communications. With this blend of expertise, she has offered strategic vision while contributing tactically to build comprehensive marketing plans, manage ongoing campaigns, develop targeted print and e-content, design event branding, and support PR efforts. Her attention to detail, can-do attitude, and superior editorial skills have proven to be valuable assets for our clients time and time again. She holds a BA in Classical Studies from Brandeis University.

Rebecca has developed and implemented strategic marketing campaigns, designed interactive, consumer-facing and internal websites, developed strategic messaging guidelines, created event branding, and created a multitude of collateral materials—from co-brochures, print advertisements, and success stories to direct marketing, websites, and copy scripts for Flash animation. Rebecca has overseen strategy, design, editorial development, and project scheduling.
Stacy Williams
Writer and Communications Consultant

Stacy Williams, a seasoned writing and public relations professional, began her career at the National Security Agency as a Russian transcriber/analyst. After several years in government, she became a business strategy consultant at Bain & Co. and subsequently held senior marketing and public relations positions at Hewlett-Packard and other high-technology PR firms. For fifteen years, she has worked with technology companies to help them develop and implement their marketing, positioning, and communications strategies. She has worked with both Apple Computer and Adobe Systems for more than a decade. Her other clients have included Agilent Technologies, Cisco Systems, HP and Oracle. Stacy has extensive technology writing experience and is currently a contributing writer for Cisco. Stacy has a B.A. in Technology, Science and Society from Stanford University.
Cathy Colgan
Designer and Presentations Specialist

Cathy Colgan is a highly skilled designer, specializing in the production of slide, on-screen, and multi-media presentations. With a long history that combines experience in both presentation design and corporate events, Cathy is a strong asset to the Connected Marketing team. Her skill set includes a variety of elements, from the creation of interactive speaker presentations to the overall project management of integrated campaign events. Cathy’s experience in corporate identity redesign, combined with her ability to create highly effective multimedia presentations, proves to be a stellar combination in effectively communicating strategic information to influential management and key decision makers. Through the years, Cathy has touched many clients with her presentation development deliverables, including Sun Microsystems, Gemini Mobile, Silicon Image, and more. Cathy holds a BFA in Graphic Design from the University of Utah and has over twenty years of design experience in a variety of capacities.
Tammy Brooks
Project Manager and Research Specialist

Tammy Brooks, a strong project manager and team leader, brings over ten years of marketing experience to the team. Her skill set is diverse - from research and analytical development to co-marketing and national seminar & event planning. With extensive knowledge of the business marketplace, Tammy has excelled in the delivery of diversified marketing programs, including direct marketing and advertising, web design & content management, and integrated collateral development. Tammy's strength in budget planning and schedule management is highly valued amongst her clients, while her insight, industry knowledge and professionalism carry through in every aspect of her work. Prior to joining Connected Marketing nearly five years ago, Tammy spent over six years at Apple Computer in the Apple Market Center, the Technical and Publishing markets group, and the Small Business division.
Karl Thomas
Interactive Developer and Multi-Media Expert

Karl Thomas, a former Adobe Systems Applications Engineer, is trained and certified in a variety of hardware, software, and networking products. With over seven years of experience in the technology industry, his expert knowledge of graphic, video, and audio applications is extensive, including DVD authoring, video editing & compression, and audio recording. Over the years, Karl has created complex demonstrations consisting of demo scripting, visual asset creation, storyboarding, and audio recording. Karl has produced a variety of video projects for some of the best-known companies in the industry which have been re-purposed for web, CD, and DVD delivery. His expertise in compression technology, MPEG, QuickTime, Real Audio, and Windows Media is a proven asset in the creation of product demos and customer presentations.
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