|
|
 |
 |
|
|
 |
|
|
|
Our goal is to add value to our customer's portfolio of services through-
- Straightforward yet compelling message
- Clean, clear and consistent design elements
- User-friendly interface and navigation
Working closely with the Executive Briefing Center management team, Connected Marketing developed a strategic communications plan to better highlight the services of the HP Executive Briefing Center. As one deliverable, we revised the existing HP.com Executive Briefing Center web pages to be more informative, with additional details and service offerings. This process entailed working within the HP marcom guidelines and parameters to ensure consistency and compliance with the HP brand. The end result was the launch of a newly developed online resource, which have been instrumental in increasing the visiblity of the HP Executive Briefing Centers and their value-add to both sales organizations and HP customers.
In addition to the development of these web pages, Connected Marketing was instrumental in the creation of the Executive Briefing Center brochure, internal fact sheet, and other marketing vehicles that have greatly enhanced the value of the Center. |
|
|
|
|
