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Our contributions to this program have -
- Ensured continuity and overall integration
- Created a greater sense of community
- Influenced membership in a positive manner
Connected Marketing is responsible for the overall development and deployment of a yearlong recruitment effort. In addition to developing the overall program and messaging, we created a variety of communication vehicles and delivery mechanisms to reach the maximum number of recipients in the most cost effective manner. We accomplished this through a combination of banner ads, newsletter contributions, HTML email blasts, and website copy and linkages. Taking an incremental approach, we will key in on the most successful campaign elements, then further refine our strategy based on analysis and metrics. |
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